Printing still remains a huge part of marketing campaigns, even more so when coupled with new cross-media tactics. InfoTrends has completed a study that proves traditional print marketing has a 19% higher response rate when used with a web landing page. The response rate goes up to 34% over print media alone when it is used with a web landing page, email and Mobile Marketing.

For instance, a GURL (general URL) on a social network, where a user responds and provides information and you create a PURL (personal URL) and include a  “forward to” option with the offer. The user then forwards the offer to forty people within his network. Then they forward it to more people within their individual network and the campaign goes viral. PURLs are effective because they are personal, customized and focused and people trust social media networks. They trust it much more when they receive the offer from a person or friend or a group or community they are associated with.

By planting a GURL on Facebook, Twitter, or other social networking site a marketer draws people to an offer. When they respond, their information is used to create a PURL that initiates a one-on-one dialogue between the potential customer and the brand.

QR Codes with PURLs, Scanning the QR code and have it open up a PURL (or any URL that you want) so your customer doesn’t need to have a computer to check out their PURL. This increases your marketing campaigns response rate because:

• PURLs are portable
• People always have their phones
• Eliminates the need to type
• QR codes can be read with a mobile phone/new channel of communications
• QR codes can go anywhere, in any size from business card to a billboard
• QR code is a logical extension of your PURL and fills the gap that other cross media marketing tools cannot.
• QR codes also provide marketers with detailed information on those who have responded positively to a campaign, thus adding a new level of measurability to your print or direct mail marketing tactic.

How can ColorMark help you? We do all of the above and would love to help you maximize your ROI.

Send questions to: tiffany@colormarkinc.com