The postal service has announced a 3% postage discount for direct mail that incorporates QR codes this summer. 

• Effective July 1 - August 31, 2011
• First-Class Mail letters or flats or Standard Mail commercial letters with permit    
• Nonprofit rates are ineligible for discount
• Smartphone readable 2D (QR) barcode included and can be inside or out, if  outside must comply with the man  (mail design requirements)   also, 1D need not apply
• QR code must have a marketing, promotional or educational interaction objective between recipient and sender  

 I love everything QR and this is only the beginning, image recognition and digital watermarking will soon enhance dynamic print for mobile marketing.

Quick Tips for a successful QR campaign

• Personalized QR’s cost more but the rewards can be great, personalized landing pages increase conversion and superior data capture
• In an ever increasing multimedia campaign world track the source of scans, critical to know how many scans came from direct mail vs newspaper ad vs POP etc.
• Track unique scans, not just total scans as many people scan several times
• Mobile design your landing page for easy and rich user experience
• Make your QR pretty! See ours below!

Colomark has been printing QR codes on marketing collateral for almost two years, while QR codes are not quite main stream yet, they are gaining traction. We are beginning to track and measure most QR campaigns and see scans, conversations and conversions increasing.

So kudos to the mailman for innovation over increases and get your summer mailings with QR codes ready!

Retweet and receive your own personalized QR code. Email your logo and url to mike@colormarkinc.com and I will create it for FREE!*

Send questions or comments to mike@colormarkinc.com

*This offer only available to the first 50 respondents.