Mike McDaniel

printing

Printing

We want to be more than your printer. We want to be your print consultants.

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cross media

Cross Media

Today’s typical direct mail campaign pulls around a 1% response.

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store front

Storefront

Your sales team wants marketing materials customized to their needs.

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inventory management

Inventory Management

Integrates fulfillment items to reduce storage costs.

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mike@colormarkinc.com

Name two movies you enjoy watching more than once:
Best of show
Good Fellas 

Name two places you have been on vacation:
Thailand
Oklahoma 

You have two weeks off and the weather is beautiful, where would we find you?
You would not find me!

When you were a kid, what did you want to be when you grew up?
Owner of a printing company during the digital communication revolution

What are you most afraid of?
Nuclear warfare and carnie's (small hands.... they smell like cabbage) 

Favorite food?
Thai

What is something you just love to do?
Reviewing monthly financial statements of my printing company during the digital communication revolution!   

Favorite toy as a child?
Cherry bombs 

What inspires you?
Transitioning a printing company into the digital communication revolution 

Favorite way of being contacted:  phone call, letter, email or text message?
Any, but email and text most efficient     

Most exciting client experience:
Helping clients increase ROI on their marketing dollars with campaigns integrating email, print and HTML

Featured Projects and Case Studies

Colormark increases booth traffic!

By sending out a personalized pre-mailer, Colormark generates buzz and increases booth traffic at conference resulting in several new leads!

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Missouri Western

Give your direct mail piece the wow factor by including personalized images. Personalized images increase direct mail response rates.

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KU Edwards

KU Edwards receives an 11.8% response rate with personalized emails and landing pages.

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COLORMARK

Marketing Blog

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Check out our blogs to hear about all of the new technology, webinars, conferences and cool marketing trends that are taking place in the marketplace. If you would like to contribute to our blog, please contact kat@colormarkinc.com.

Latest Entries

QR Codes, NFC... Mobile Marketing Is Moving Fast! Catch Up!

Many companies already understood the cruciality of keeping up with the latest trends in mobile marketing. The multiplication of QR codes we get to see everyday is the perfect example... today. What's happening tomorrow though?

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The Importance of Blogging

If you thought that the blogging days were long gone, think again! Numbers show the exact opposite. Here are some interesting numbers and facts about blogging.

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Navigating Through the Waters of New Technology Increases Responses

Printing remains a huge part of marketing campaigns, especially when coupled with new cross-media technology. Studies prove that targeted print has a 19% higher response rate when used with a web landing page. Response rates go up to 34% when it is used with a web landing page, email and mobile marketing.

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