COLORMARK held a green printing solutions luncheon last spring, in order to educate customers on all the new environmentally healthy printing solutions available including FSC and SFI. COLORMARK used a cross media campaign to promote their event. Customers received a personalized postcard with a personalized url (PURL) that allowed them to RSVP to the event. Follow-up emails and reminder emails were sent out to remind people of the event and encourage those who had not reserved their spot to come out. COLORMARK received a tremendous 13% response rate with over 150 people attending the event!