On a weekly basis, an email with a personalized landing page is sent to EMBARQ’s high-end customers. The email requests for the new customer to save the landing page in their favorites for quick access. The page contains sales and customer service contact information, recent purchases and white papers about EMBARQ. This program has helped build customer loyalty while giving customers a quick and easy way to access account information.
KU Edwards receives an 11.8% response rate with personalized emails and landing pages.
This targeted, variable direct mailer is so successful that it has evolved into a quarterly campaign.
Printing low-usage literature on demand reduced waste while still giving the market all the literature materials they need.
Check out our blogs to hear about all of the new technology, webinars, conferences and cool marketing trends that are taking place in the marketplace. If you would like to contribute to our blog, please contact kat@colormarkinc.com.
How does your brand stack up? Your brand's perception is everything to your customers. Here is some guidelines to help you on your way to brand excellence.
As postal prices continue to increase, marketers must start mailing smarter by mining data better and taking full advantage of variable technology.
COLORMARK is proud to announce it has earned Master certification in G7®. Only two other printers in the Kansas City area and less than 600 nationally have reached this high level of distinction.
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